BA9227 BUSINESS RESEARCH METHODS SYLLABUS | BUSINESS RESEARCH METHODS BA9227 ANNA UNIVERSITY MBA SECOND SEMESTER SYLLABUS
BA 9227 BUSINESS RESEARCH METHODS
UNIT I INTRODUCTION
Business Research – Definition and Significance – the research process – Types of Research – Exploratory and causal Research – Theoretical and empirical Research – Cross –Sectional and time – series Research – Research questions / Problems – Research objectives – Research hypotheses – characteristics – Research in an evolutionary perspective – the role of theory in research.
UNIT II RESEARCH DESIGN AND MEASUREMENT
Research design – Definition – types of research design – exploratory and causal research design – Descriptive and experimental design – different types of experimental design – Validity of findings – internal and external validity – Variables in Research – Measurement and scaling – Different scales – Construction of instrument – Validity and Reliability of instrument.
UNIT III DATA COLLECTION
Types of data – Primary Vs Secondary data – Methods of primary data collection – Survey Vs Observation – Experiments – Construction of questionaire and instrument – Validation of questionaire – Sampling plan – Sample size – determinants optimal sample size – sampling techniques – Probability Vs Non–probability sampling methods.
UNIT IV DATA PREPARATION AND ANALYSIS
Data Preparation – editing – Coding –Data entry – Validity of data – Qualitative Vs Quantitative data analyses – Bivariate and Multivariate statistical techniques – Factor analysis – Discriminant analysis – cluster analysis – multiple regression and correlation – multidimensional scaling – Application of statistical software for data analysis.
UNIT V REPORT DESIGN, WRITING AND ETHICS IN BUSINESS RESEARCH
Research report – Different types – Contents of report – need of executive summary –
chapterization – contents of chapter – report writing – the role of audience readability – comprehension – tone – final proof – report format – title of the report – ethics in research – ethical behaviour of research – subjectivity and objectivity in research.
1. Donald R. Cooper and Pamela S. Schindler, Business Research methods ,9th
Edition, Tata Mc Graw Hill, 2006.
2. Alan Bryman and Emma Bell, Business Research methods, Oxford
University Press, New Delhi, 2008.
3. Uma Sekaran, Research methods for Business, Wiley India, New Delhi, 2006.
4. K. N. Krishnaswamy, Appa Iyer Sivakumar and M. Mathirajan, Management
Research Methodology, Pearson Education, New Delhi, 2006.