BA7203 Marketing Management Syllabus Notes Question Papers 2 Marks Question Bank with answers - BA7203 MM Study Materials

BA7203 Marketing Management Syllabus Notes Question Papers 2 Marks with Answers Question Bank with answers Anna University BA7203 MM Notes Syllabus 2 Marks with answers MBA 2nd Semester - Regulation 2013 PG 2nd Semester Syllabus Notes

Anna University BA7203 Marketing Management Notes Syllabus 2 marks with answers Part A Question Bank with answers Key - MBA 2nd Semester

Anna University BA7203 Marketing Management Syllabus Notes 2 marks with answer is provided below. BA7203 Notes Syllabus all 5 units notes are uploaded here. here BA7203 MM Syllabus notes download link is provided and students can download the BA7203 Syllabus and Lecture Notes and can make use of it.
Anna University Regulation 2013 Notes Syllabus Question Papers Question Banks -Rejinpaul

Click below link to download Marketing Management Study Materials .

BA7203 MARKETING MANAGEMENT SYLLABUS REGULATION 2013 MBA 2nd SEMESTER

UNIT I INTRODUCTION
Marketing – Definitions - Conceptual frame work – Marketing environment : Internal and External - Marketing interface with other functional areas – Production, Finance, Human Relations Management, Information System. Marketing in global environment – Prospects and Challenges.

UNIT II MARKETING STRATEGY
Marketing strategy formulations – Key Drivers of Marketing Strategies - Strategies for Industrial
Marketing – Consumer Marketing –– Services marketing – Competitor analysis - Analysis of
consumer and industrial markets – Strategic Marketing Mix components.

UNIT III MARKETING MIX DECISIONS
Product planning and development – Product life cycle – New product Development and
Management – Market Segmentation – Targeting and Positioning – Channel Management –
Advertising and sales promotions – Pricing Objectives, Policies and methods.

UNIT IV BUYER BEHAVIOUR
Understanding industrial and individual buyer behavior - Influencing factors – Buyer Behaviour
Models – Online buyer behaviour - Building and measuring customer satisfaction – Customer
relationships management – Customer acquisition, Retaining, Defection.

UNIT V MARKETING RESEARCH & TRENDS IN MARKETING
Marketing Information System – Research Process – Concepts and applications : Product –
Advertising – Promotion – Consumer Behaviour – Retail research – Customer driven
organizations - Cause related marketing - Ethics in marketing –Online marketing trends.


Click below link to download the Notes and 2 marks with answers Question Bank

BA7203 MM Notes 1 - Click here (UPDATED)
BA7203 MM ebook - Click here (UPDATED)

BA7203 MM 2 marks with answers - Click here

BA7203 MM Question Bank - Click here

BA7203 MM Question Papers ( Previous year) - Click here



If you have any problem in downloading the above material , you can comment below. 

Other Subjects related to MBA 1st 2nd 3rd 4th Semester 

MBA 1st 2nd 3rd 4th Semester Notes (R2008) - Click here
MBA regulation 2013 Notes Question Bank Question Papers - Click here

CHECK ALSO
Anna University Results Updates & Internal Marks Updates - Click here
Anna University Regulation 2008 UG Syllabus - Click here
Anna University Regulation 2013 UG Syllabus - Click here
Anna University GPA Calculator Online - Click here
Anna University CGPA Calculator Online - Click here

Most important Links 
Anna University District Wise College Details - Click here
Anna University Affiliated College Placement Details - Click here

search by students 

BA7203 Marketing Management Anna university 3rd semester Regulation 2013 notes
Anna University Regulation 2013 2nd Semester Notes
Regulation 2013 3rd Semester Notes Anna University
BA7203 Marketing Management Syllabus  MBA 2nd Semester
BA7203 Marketing Management Notes Syllabus Question Papers Question Bank 2 marks with answers
Anna University BA7203 Notes Syllabus Question Papers Question Bank 2 marks with answers
BA7203 Marketing Management Lecture Notes Subject Notes Anna University
Anna University PG 2nd Semester notes Question Papers Question Banks
Anna University chennai madurai,coimbatore MBA 2nd semester notes
Anna University PG MBA 2nd Semester notes Regulation 2013
Anna University BA7203 MM MBA 2nd Semester Notes
Anna University 2nd Semester Notes Regulation 2013
Anna University PG 2nd Semester Notes Syllabus Question Bank Question Papers
Anna University MBA 2nd semester Lecture Notes Syllabus Question Bank Regulation 2013
BA7203 Marketing Management Syllabus Notes Question Papers 2 Marks Question Bank with answers - BA7203 MM Study Materials Reviewed by Anirudhan R on 9:57 AM Rating: 5

No comments:

Post Your comments,Views and thoughts Here, Give Us Time To Respond Your Queries

Contact Form

Name

Email *

Message *

Powered by Blogger.