BA7013 Services Marketing Syllabus Notes Question Papers 2 Marks with Answers Question Bank - MBA 3rd Semester

BA7013 Services Marketing Syllabus Notes Question Papers 2 Marks with Answers Question Bank with answers Anna University BA7013 SM Notes Syllabus 2 Marks with answers MBA 3rd Semester - Regulation 2013 & 2015 3rd Semester Syllabus Notes

Anna University BA7013 Services Marketing Notes Syllabus 2 marks with answers Part A Question Bank with answers Key - MBA 3rd Semester

Anna University BA7013 Services Marketing Syllabus Notes 2 marks with answer is provided below. BA7013 Notes Syllabus all 5 units notes are uploaded here. here BA7013 SM Syllabus notes download link is provided and students can download the BA7013 Syllabus and Lecture Notes and can make use of it.
Anna University Regulation 2013 Notes Syllabus Question Papers Question Banks -Rejinpaul

Click below link to download Services Marketing Study Materials .

BA7013 SERVICES MARKETING SYLLABUS REGULATION 2013

UNIT I INTRODUCTION
Definition – Service Economy – Evolution and growth of service sector – Nature and Scope of Services – Unique characteristics of services - Challenges and issues in Services Marketing.

UNIT II SERVICE MARKETING OPPORTUNITIES
Assessing service market potential - Classification of services – Expanded marketing mix – Service marketing – Environment and trends – Service market segmentation, targeting and positioning.

UNIT III SERVICE DESIGN AND DEVELOPMENT
Service Life Cycle – New service development – Service Blue Printing – GAP model of service quality – Measuring service quality – SERVQUAL – Service Quality function development.

UNIT IV SERVICE DELIVERY AND PROMOTION
Positioning of services – Designing service delivery System, Service Channel – Pricing of services, methods – Service marketing triangle - Integrated Service marketing communication.

UNIT V SERVICE STRATEGIES
Service Marketing Strategies for health – Hospitality – Tourism – Financial – Logistics - Educational – Entertainment & public utility Information technique Services

Click below link to download the Notes and 2 marks with answers Question Bank

BA7013 Notes - Click here (Notes 1)
BA7013 Notes - Click here (Notes 2)

BA7013 2 marks with answers - Refer above notes link

BA7013 Question Bank - Refer above notes link

BA7013 Question Papers ( Previous year) - Click here  

If you have any problem in downloading the above material , you can comment below. 

Check also :

Anna University UG Regulation 2013 Syllabus - Click here

Anna University PG Regulation 2013 Syllabus - Click here


search by students 

BA7013 Services Marketing Anna university 3rd semester Regulation 2013 notes
Anna University Regulation 2013 3rd Semester Notes
Regulation 2013 3rd Semester Notes Anna University
BA7013 Services Marketing Syllabus Notes MBA 3rd Semester
BA7013 Services Marketing Notes Syllabus Question Papers Question Bank 2 marks with answers
Anna University BA7013 Notes Syllabus Question Papers Question Bank 2 marks with answers
BA7013 Services Marketing Lecture Notes Subject Notes Anna University
Anna University MBA 3rd Semester notes
Anna University chennai madurai,coimbatore MBA 3rd semester notes
Anna University 3rd Semester notes Regulation 2013
Anna University 3rd Semester notes Regulation 2015
Anna University BA7013 SM MBA 3rd  Semester Notes
Anna University 3rd Semester Notes Regulation 2013
Anna University MBA 3rd Semester Notes Syllabus Question Bank Question Papers
Anna University 3rd semester Lecture Notes Syllabus Question Bank Regulation 2013
Anna University 3rd semester Lecture Notes Syllabus Question Bank Regulation 2015 MBA
BA7013 Services Marketing Syllabus Notes Question Papers 2 Marks with Answers Question Bank - MBA 3rd Semester Reviewed by Anirudhan R on 7:36 PM Rating: 5

No comments:

Post Your comments,Views and thoughts Here, Give Us Time To Respond Your Queries

Contact Form

Name

Email *

Message *

Powered by Blogger.