BA7015 Customer Relationship Management Syllabus Notes Question Papers 2 Marks with Answers Question Bank - MBA 3rd Semester

BA7015 Customer Relationship Management Syllabus Notes Question Papers 2 Marks with Answers Question Bank with answers Anna University BA7015 CRM Notes Syllabus 2 Marks with answers MBA 3rd Semester - Regulation 2013 & 2015 3rd Semester Syllabus Notes

Anna University BA7015 Customer Relationship Management Notes Syllabus 2 marks with answers Part A Question Bank with answers Key - MBA 3rd Semester

Anna University BA7015 Customer Relationship Management Syllabus Notes 2 marks with answer is provided below. BA7015 Notes Syllabus all 5 units notes are uploaded here. here BA7015 CRM Syllabus notes download link is provided and students can download the BA7015 Syllabus and Lecture Notes and can make use of it.
Anna University Regulation 2013 Notes Syllabus Question Papers Question Banks -Rejinpaul

Click below link to download Customer Relationship Management Study Materials .

BA7015 CUSTOMER RELATIONSHIP MANAGEMENT SYLLABUS REGULATION 2013

UNIT I INTRODUCTION
Definitions - Concepts and Context of relationship Management – Evolution - Transactional Vs Relationship Approach – CRM as a strategic marketing tool – CRM significance to the stakeholders.

UNIT II UNDERSTANDING CUSTOMERS
Customer information Database – Customer Profile Analysis - Customer perception, Expectations analysis – Customer behavior in relationship perspectives; individual and group customer’s - Customer life time value – Selection of Profitable customer segments.

UNIT III CRM STRUCTURES
Elements of CRM – CRM Process – Strategies for Customer acquisition – Retention and Prevention of defection – Models of CRM – CRM road map for business applications.

UNIT IV CRM PLANNING AND IMPLEMENTATION
Strategic CRM planning process – Implementation issues – CRM Tools- Analytical CRM – Operational CRM – Call center management – Role of CRM Managers.

UNIT V TRENDS IN CRM
e- CRM Solutions – Data Warehousing – Data mining for CRM – an introduction to CRM software packages.

Click below link to download the Notes and 2 marks with answers Question Bank

BA7015 Notes - Click here (Notes 1)
BA7015 Notes - Click here (Coming soon)

BA7015 2 marks with answers - Refer above Notes links

BA7015 Question Bank - Refer above Notes links

BA7015 Question Papers ( Previous year) - Click here  

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Check also :

Anna University UG Regulation 2013 Syllabus - Click here

Anna University PG Regulation 2013 Syllabus - Click here


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BA7015 Customer Relationship Management Syllabus Notes Question Papers 2 Marks with Answers Question Bank - MBA 3rd Semester Reviewed by Anirudhan R on 8:05 PM Rating: 5

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