Friday, November 20, 2015

BA7011 Brand Management Syllabus Notes Question Papers 2 Marks with Answers Question Bank - MBA 3rd Semester

BA7011 Brand Management Syllabus Notes Question Papers 2 Marks with Answers Question Bank with answers Anna University BA7011 BM Notes Syllabus 2 Marks with answers MBA 3rd Semester - Regulation 2013 & 2015 3rd Semester Syllabus Notes

Anna University BA7011 Brand Management Notes Syllabus 2 marks with answers Part A Question Bank with answers Key - MBA 3rd Semester

Anna University BA7011 Brand Management Syllabus Notes 2 marks with answer is provided below. BA7011 Notes Syllabus all 5 units notes are uploaded here. here BA7011 BM Syllabus notes download link is provided and students can download the BA7011 Syllabus and Lecture Notes and can make use of it.
Anna University Regulation 2013 Notes Syllabus Question Papers Question Banks -Rejinpaul

Click below link to download Brand Management Study Materials .

BA7011 BRAND MANAGEMENT SYLLABUS REGULATION 2013

UNIT I INTRODUCTION
Basics Understanding of Brands – Definitions - Branding Concepts – Functions of Brand - Significance of Brands – Different Types of Brands – Co branding – Store brands.

UNIT II BRAND STRATEGIES
Strategic Brand Management process – Building a strong brand – Brand positioning – Establishing Brand values – Brand vision – Brand Elements – Branding for Global Markets – Competing with foreign brands.

UNIT III BRAND COMMUNICATIONS
Brand image Building – Brand Loyalty programmes – Brand Promotion Methods – Role of Brand ambassadors, celebraties – On line Brand Promotions.

UNIT IV BRAND EXTENSION
Brand Adoption Practices – Different type of brand extension – Factors influencing Decision for extension – Re-branding and re-launching.

UNIT V BRAND PERFORMANCE
Measuring Brand Performance – Brand Equity Management - Global Branding strategies - Brand Audit – Brand Equity Measurement – Brand Leverage -Role of Brand Managers– Branding challenges & opportunities.

Click below link to download the Notes and 2 marks with answers Question Bank

BA7011 Notes - Click here (Notes 1)
BA7011 Notes - Click here (Coming soon)

BA7011 2 marks with answers - Refer above notes links

BA7011 Question Bank - Refer above notes links

BA7011 Question Papers ( Previous year) - Click here  

If you have any problem in downloading the above material , you can comment below. 

Check also :

Anna University UG Regulation 2013 Syllabus - Click here

Anna University PG Regulation 2013 Syllabus - Click here


search by students 

BA7011 Brand Management Anna university 3rd semester Regulation 2013 notes
Anna University Regulation 2013 3rd Semester Notes
Regulation 2013 3rd Semester Notes Anna University
BA7011 Brand Management Syllabus Notes MBA 3rd Semester
BA7011 Brand Management Notes Syllabus Question Papers Question Bank 2 marks with answers
Anna University BA7011 Notes Syllabus Question Papers Question Bank 2 marks with answers
BA7011 Brand Management Lecture Notes Subject Notes Anna University
Anna University MBA 3rd Semester notes
Anna University chennai madurai,coimbatore MBA 3rd semester notes
Anna University 3rd Semester notes Regulation 2013
Anna University 3rd Semester notes Regulation 2015
Anna University BA7011 BM MBA 3rd  Semester Notes
Anna University 3rd Semester Notes Regulation 2013
Anna University MBA 3rd Semester Notes Syllabus Question Bank Question Papers
Anna University 3rd semester Lecture Notes Syllabus Question Bank Regulation 2013
Anna University 3rd semester Lecture Notes Syllabus Question Bank Regulation 2015 MBA

BA7016 Rural Marketing Syllabus Notes Question Papers 2 Marks with Answers Question Bank - MBA 3rd Semester

BA7016 Rural Marketing Syllabus Notes Question Papers 2 Marks with Answers Question Bank with answers Anna University BA7016 RM Notes Syllabus 2 Marks with answers MBA 3rd Semester - Regulation 2013 & 2015 3rd Semester Syllabus Notes

Anna University BA7016 Rural Marketing Notes Syllabus 2 marks with answers Part A Question Bank with answers Key - MBA 3rd Semester

Anna University BA7016 Rural Marketing Syllabus Notes 2 marks with answer is provided below. BA7016 Notes Syllabus all 5 units notes are uploaded here. here BA7016 RM Syllabus notes download link is provided and students can download the BA7016 Syllabus and Lecture Notes and can make use of it.
Anna University Regulation 2013 Notes Syllabus Question Papers Question Banks -Rejinpaul

Click below link to download Rural Marketing Study Materials .

BA7016 RURAL MARKETING SYLLABUS REGULATION 2013

UNIT I OVERVIEW OF RURAL MARKETING
Introduction of Rural marketing –Evolution of Rural Marketing in Indian and Global Context- Definition- Nature –Scope-Characteristics and potential of Rural Marketing - Importance of Rural Marketing- Socio-Cultural-economic & other environmental factors affecting in Rural Marketing-A comparative Analysis of Rural Vs Urban Marketing- Size &Structure of Rural Marketing – Emerging challenges & Opportunities in Rural Marketing.

UNIT II RURAL MARKETS & DECISION
Profile of Rural Marketing Dimensions & Consumer Profile- Rural Market Equilibrium-Classification of Rural Marketing – Regulated- Non Regulated- Marketing Mix- Segmentation- Targeting- Position- Rural Marketing Strategies- Role of Central, State Government and other Institutions in Rural Marketing Integrated Marketing Communication in Rural Marketing.

UNIT III PRODUCT & DISTRIBUTION
Product / Service Classification in Rural Marketing - New Product Development in Rural Marketing - Brand Management in Rural Marketing- Rural Distribution in channel management- Managing Physical distribution in Rural Marketing- Fostering Creativity& Innovation in Rural Marketing - Sales force Management in Rural Marketing.

UNIT IV RURAL CONSUMER BEHAVIOUR IN MARKETING RESEARCH
Consumer Buyer Behaviour Model in Rural Marketing- Rural Marketing Research-Retail & IT models in Rural Marketing-CSR and Marketing Ethics in Rural Marketing- Source of Financing and credit agencies- Consumer Education & Consumer Methods in Promotion of Rural Marketing - Advertisement & Media Role in Rural Marketing Promotion Methods.

UNIT V TRENDS IN RURAL MARKETING
e- Rural Marketing-CRM &e-CRM in Rural Marketing- Advanced Practices in Rural Marketing- Social Marketing-Network Marketing- Green Marketing in Indian and Global Context-Co-operative Marketing- Micro Credit Marketing- Public Private Partnership Model in Rural Marketing - Advancement of Technology in Rural Marketing- Structure of Competition in Rural India.

Click below link to download the Notes and 2 marks with answers Question Bank

BA7016 Notes - Click here (Notes 1)
BA7016 Notes - Click here (Coming soon)

BA7016 2 marks with answers - Refer above Notes links

BA7016 Question Bank - Refer above Notes links

BA7016 Question Papers ( Previous year) - Click here  

If you have any problem in downloading the above material , you can comment below. 

Check also :

Anna University UG Regulation 2013 Syllabus - Click here

Anna University PG Regulation 2013 Syllabus - Click here


search by students 

BA7016 Rural Marketing Anna university 3rd semester Regulation 2013 notes
Anna University Regulation 2013 3rd Semester Notes
Regulation 2013 3rd Semester Notes Anna University
BA7016 Rural Marketing Syllabus Notes MBA 3rd Semester
BA7016 Rural Marketing Notes Syllabus Question Papers Question Bank 2 marks with answers
Anna University BA7016 Notes Syllabus Question Papers Question Bank 2 marks with answers
BA7016 Rural Marketing Lecture Notes Subject Notes Anna University
Anna University MBA 3rd Semester notes
Anna University chennai madurai,coimbatore MBA 3rd semester notes
Anna University 3rd Semester notes Regulation 2013
Anna University 3rd Semester notes Regulation 2015
Anna University BA7016 RM MBA 3rd  Semester Notes
Anna University 3rd Semester Notes Regulation 2013
Anna University MBA 3rd Semester Notes Syllabus Question Bank Question Papers
Anna University 3rd semester Lecture Notes Syllabus Question Bank Regulation 2013
Anna University 3rd semester Lecture Notes Syllabus Question Bank Regulation 2015 MBA

BA7015 Customer Relationship Management Syllabus Notes Question Papers 2 Marks with Answers Question Bank - MBA 3rd Semester

BA7015 Customer Relationship Management Syllabus Notes Question Papers 2 Marks with Answers Question Bank with answers Anna University BA7015 CRM Notes Syllabus 2 Marks with answers MBA 3rd Semester - Regulation 2013 & 2015 3rd Semester Syllabus Notes

Anna University BA7015 Customer Relationship Management Notes Syllabus 2 marks with answers Part A Question Bank with answers Key - MBA 3rd Semester

Anna University BA7015 Customer Relationship Management Syllabus Notes 2 marks with answer is provided below. BA7015 Notes Syllabus all 5 units notes are uploaded here. here BA7015 CRM Syllabus notes download link is provided and students can download the BA7015 Syllabus and Lecture Notes and can make use of it.
Anna University Regulation 2013 Notes Syllabus Question Papers Question Banks -Rejinpaul

Click below link to download Customer Relationship Management Study Materials .

BA7015 CUSTOMER RELATIONSHIP MANAGEMENT SYLLABUS REGULATION 2013

UNIT I INTRODUCTION
Definitions - Concepts and Context of relationship Management – Evolution - Transactional Vs Relationship Approach – CRM as a strategic marketing tool – CRM significance to the stakeholders.

UNIT II UNDERSTANDING CUSTOMERS
Customer information Database – Customer Profile Analysis - Customer perception, Expectations analysis – Customer behavior in relationship perspectives; individual and group customer’s - Customer life time value – Selection of Profitable customer segments.

UNIT III CRM STRUCTURES
Elements of CRM – CRM Process – Strategies for Customer acquisition – Retention and Prevention of defection – Models of CRM – CRM road map for business applications.

UNIT IV CRM PLANNING AND IMPLEMENTATION
Strategic CRM planning process – Implementation issues – CRM Tools- Analytical CRM – Operational CRM – Call center management – Role of CRM Managers.

UNIT V TRENDS IN CRM
e- CRM Solutions – Data Warehousing – Data mining for CRM – an introduction to CRM software packages.

Click below link to download the Notes and 2 marks with answers Question Bank

BA7015 Notes - Click here (Notes 1)
BA7015 Notes - Click here (Coming soon)

BA7015 2 marks with answers - Refer above Notes links

BA7015 Question Bank - Refer above Notes links

BA7015 Question Papers ( Previous year) - Click here  

If you have any problem in downloading the above material , you can comment below. 

Check also :

Anna University UG Regulation 2013 Syllabus - Click here

Anna University PG Regulation 2013 Syllabus - Click here


search by students 

BA7015 Customer Relationship Management Anna university 3rd semester Regulation 2013 notes
Anna University Regulation 2013 3rd Semester Notes
Regulation 2013 3rd Semester Notes Anna University
BA7015 Customer Relationship Management Syllabus Notes MBA 3rd Semester
BA7015 Customer Relationship Management Notes Syllabus Question Papers Question Bank 2 marks with answers
Anna University BA7015 Notes Syllabus Question Papers Question Bank 2 marks with answers
BA7015 Customer Relationship Management Lecture Notes Subject Notes Anna University
Anna University MBA 3rd Semester notes
Anna University chennai madurai,coimbatore MBA 3rd semester notes
Anna University 3rd Semester notes Regulation 2013
Anna University 3rd Semester notes Regulation 2015
Anna University BA7015 CRM MBA 3rd  Semester Notes
Anna University 3rd Semester Notes Regulation 2013
Anna University MBA 3rd Semester Notes Syllabus Question Bank Question Papers
Anna University 3rd semester Lecture Notes Syllabus Question Bank Regulation 2013
Anna University 3rd semester Lecture Notes Syllabus Question Bank Regulation 2015 MBA

BA7013 Services Marketing Syllabus Notes Question Papers 2 Marks with Answers Question Bank - MBA 3rd Semester

BA7013 Services Marketing Syllabus Notes Question Papers 2 Marks with Answers Question Bank with answers Anna University BA7013 SM Notes Syllabus 2 Marks with answers MBA 3rd Semester - Regulation 2013 & 2015 3rd Semester Syllabus Notes

Anna University BA7013 Services Marketing Notes Syllabus 2 marks with answers Part A Question Bank with answers Key - MBA 3rd Semester

Anna University BA7013 Services Marketing Syllabus Notes 2 marks with answer is provided below. BA7013 Notes Syllabus all 5 units notes are uploaded here. here BA7013 SM Syllabus notes download link is provided and students can download the BA7013 Syllabus and Lecture Notes and can make use of it.
Anna University Regulation 2013 Notes Syllabus Question Papers Question Banks -Rejinpaul

Click below link to download Services Marketing Study Materials .

BA7013 SERVICES MARKETING SYLLABUS REGULATION 2013

UNIT I INTRODUCTION
Definition – Service Economy – Evolution and growth of service sector – Nature and Scope of Services – Unique characteristics of services - Challenges and issues in Services Marketing.

UNIT II SERVICE MARKETING OPPORTUNITIES
Assessing service market potential - Classification of services – Expanded marketing mix – Service marketing – Environment and trends – Service market segmentation, targeting and positioning.

UNIT III SERVICE DESIGN AND DEVELOPMENT
Service Life Cycle – New service development – Service Blue Printing – GAP model of service quality – Measuring service quality – SERVQUAL – Service Quality function development.

UNIT IV SERVICE DELIVERY AND PROMOTION
Positioning of services – Designing service delivery System, Service Channel – Pricing of services, methods – Service marketing triangle - Integrated Service marketing communication.

UNIT V SERVICE STRATEGIES
Service Marketing Strategies for health – Hospitality – Tourism – Financial – Logistics - Educational – Entertainment & public utility Information technique Services

Click below link to download the Notes and 2 marks with answers Question Bank

BA7013 Notes - Click here (Notes 1)
BA7013 Notes - Click here (Notes 2)

BA7013 2 marks with answers - Refer above notes link

BA7013 Question Bank - Refer above notes link

BA7013 Question Papers ( Previous year) - Click here  

If you have any problem in downloading the above material , you can comment below. 

Check also :

Anna University UG Regulation 2013 Syllabus - Click here

Anna University PG Regulation 2013 Syllabus - Click here


search by students 

BA7013 Services Marketing Anna university 3rd semester Regulation 2013 notes
Anna University Regulation 2013 3rd Semester Notes
Regulation 2013 3rd Semester Notes Anna University
BA7013 Services Marketing Syllabus Notes MBA 3rd Semester
BA7013 Services Marketing Notes Syllabus Question Papers Question Bank 2 marks with answers
Anna University BA7013 Notes Syllabus Question Papers Question Bank 2 marks with answers
BA7013 Services Marketing Lecture Notes Subject Notes Anna University
Anna University MBA 3rd Semester notes
Anna University chennai madurai,coimbatore MBA 3rd semester notes
Anna University 3rd Semester notes Regulation 2013
Anna University 3rd Semester notes Regulation 2015
Anna University BA7013 SM MBA 3rd  Semester Notes
Anna University 3rd Semester Notes Regulation 2013
Anna University MBA 3rd Semester Notes Syllabus Question Bank Question Papers
Anna University 3rd semester Lecture Notes Syllabus Question Bank Regulation 2013
Anna University 3rd semester Lecture Notes Syllabus Question Bank Regulation 2015 MBA