UNIT I INTRODUCTION
Basics Understanding of Brands – Definitions - Branding Concepts – Functions of Brand - Significance of Brands – Different Types of Brands – Co branding – Store brands.
UNIT II BRAND STRATEGIES
Strategic Brand Management process – Building a strong brand – Brand positioning – Establishing Brand values – Brand vision – Brand Elements – Branding for Global Markets – Competing with foreign brands.
UNIT III BRAND COMMUNICATIONS
Brand image Building – Brand Loyalty programmes – Brand Promotion Methods – Role of Brand ambassadors, celebraties – On line Brand Promotions.
UNIT IV BRAND EXTENSION
Brand Adoption Practices – Different type of brand extension – Factors influencing Decision for extension – Re-branding and re-launching.
UNIT V BRAND PERFORMANCE
Measuring Brand Performance – Brand Equity Management - Global Branding strategies - Brand Audit – Brand Equity Measurement – Brand Leverage -Role of Brand Managers– Branding challenges & opportunities.
BA7011 Notes - Click here (Coming soon)
BA7011 Question Bank - Refer above notes links
Anna University UG Regulation 2013 Syllabus - Click here
Anna University PG Regulation 2013 Syllabus - Click here
Anna University Result Updates Link 2 - Click here
Hot Updates for 10th 12th Students
Tamil Nadu 10th Time table 2016
Tamil Nadu 12th Time table 2016
Tamil Nadu 10th Results 2016 Link 1
Tamil Nadu 10th Results 2016 Link 2
Tamil Nadu 12th Results 2016 Link 1
Tamil Nadu 12th Results 2016 Link 2
CBSE 10th results 2016 Link 1
CBSE 10th results 2016 Link 2
CBSE 12th results 2016 Link 1
CBSE 12th results 2016 Link 2
Anna University 3rd Semester notes Regulation 2015
Anna University 3rd semester Lecture Notes Syllabus Question Bank Regulation 2015 MBA